Content Objective: 1.02 Analyze expressive materials that are read by monitoring comprehension for understanding. 1.03 Interact in group activities and/or seminars in which the student shares personal reactions to questions raised and gives reasons and cites examples from text in support of expressed opinions.

Language Objective: Join whole class discussion about the teen market.

Essential Question: What techniques are used to market products to teens?

Today in class we watched The Merchants of Cool ; students reacted to the program and discussed what they saw. While the program was a bit dated, the questions which arose from the information remain: What techniques do marketers use to target and influence the behavior of teens? What is the impact of teen oriented media having on society? How can one become a more informed consumer?

Homework: SSR.